This article was published in Winter 2020 Nor’Easter for TONE (Tartan Owners Northeast; page 3).  For the rest of the series go here. It’s 4:00pm and the last tender from Grand Cayman Island left the dock an hour ago. Everyone’s safely on board and we’re heading for Cozumel. As I prepare to get ready for dinner, I realize I lost my prescription reading glasses. I had been wearing my distance glasses; and thought I tucked
Woohoo! Boating season is here. That means it’s time to check your emergency (safety) equipment. There’s nothing worse than being out on the water when an emergency strikes. Your loved one or friend becomes suddenly-in-command. They can’t find your equipment. Or, worse yet, it is old, falling apart or missing. According to the Chapman’s Piloting book there are seven items the US Coast Guard inspects on a boat. My list below has eight. Other items
The answer is two-fold. It depends on: How much information you need to tell your story or explain your topic If you are writing it to fill Google’s requirement or for your customer(s)? In February 2019, Backlinko published an article stating they analyzed 912 million blog posts. They talk about the type of blog posts that convert the best. According to Backlinko, if you’re looking to maximize your social shares through blogs, the perfect length
Just around lunch time opening day at the Miami Boat Show, I headed over to the BRP Evinrude booth. I wanted to check in with Nando Zucchi to see what was happening. The 400+sf booth was standing room only. There must be a huge announcement (I thought) for this much press to hang out. John Adey, American Boat and Yacht Council (ABYC) President, began the announcements. He told us the ABYC Foundation realized they need
Nando Zucchi in a blue dress shirt and suit coat.
“Both are two strange activities I got into as an adult,” says Nando Zucchi, VP Special Marketing for Evinrude. Lucky for BRP Marine Group, Zucchi chose to stay with boats. Photo courtesy of Rushton Gregory Communications Growing up in Reading, Massachusetts, just 15 miles north of Boston, Zucchi didn’t do any boating. It wasn’t until he moved to Milwaukee. There he started his career with Johnson Wax marketing their classic consumer package goods (Pledge, Windex