A Solo Drive from Boston to New Orleans “On the road again. Going places that I’ve never been. Seeing things that I may never see again.” Every time I hop into my car for a long-distance ride all kinds of emotions run through me. Anxiety and excitement are the biggest. Then once I get around […]
How Long Should a Blog Post Be?
The answer is two-fold. It depends on: How much information you need to tell your story or explain your topic If you are writing it to fill Google’s requirement or for your customer(s)? In February 2019, Backlinko published an article stating they analyzed 912 million blog posts. They talk about the type of blog posts […]
Five Ways to Get Customer Buy-in for a Case Study!
Years ago I traveled by car to over 300 marinas in New England and Canada to update a cruising guide book. (Now I get to go by sea which will provide a totally different perspective.) As I started talking to marina managers, one of the questions I asked was what makes them unique. After a few […]
Have You Checked Your CD Renewal Date Lately?
“Have You Checked Your CD Renewal Date Lately?” Don’t get caught paying penalties when you don’t have to. Do you know the rules and regulations about your CD at the bank? Recently my six month CD came up for renewal and I was shocked to learn it had renewed at half the interest rate it […]