What are white papers and why would you use them?
White papers help prospective B2B buyers
- Understand an issue
- Solve a problem
- Or make a decision.
Written well, they make you the trusted advisor.
Each white paper should be well researched and contain both facts and logical arguments. These facts and logic should promote a certain product, service or solution to a problem. And, at a minimum of five pages with an attractive design.
White papers are quite versatile. You can write one about any product, service, technology or methodology; to mention a few.
Three types of white papers
- Dinghy – plain and predictable backgrounder, detailed description focused on the technical or business benefits of a specific offering. This type of white paper is simple, classic and predictable; just like a dinghy.
- Atons – light and lively numbered list, framed around a set of tips, questions, concerns or points about some issue. These remind me of being in a channel and where you follow the green cans and red nuns to proceed through.
- Yacht – rich and satisfying persuasive essay that delves into a nagging business problem and a new, improved way to solve it. These are rich and long lasting like going from a small boat to a yacht.
To plan and produce a white paper, check out my 12-step process.
Don’t forget, once your white paper is complete, check out the 13 Jam Packed ideas to Promote a Finished White Paper to your target audience.
How can I help?
I can take the helm in planning and writing your white paper. To learn more, go to:
If you have a project you’d like to discuss or get started, give me a call at 339-532-8334. You can also reach me via email at Robin @ RobinGColes.com or here.