Today it’s all about content marketing!
When you’re the first to educate your customers you
- become the authority
- develop trust with your prospects
- position yourself as the obvious choice.
Marine writing and marketing is two-fold.
First, those who provide the most useful information creates trust. That trust frames a discussion that favors your company.
This could take on forms such as: articles, press releases, white papers, case studies, webinars and blog posts. These could include any form of media such as: audio, video, and photographs.
Second, content marketing helps you market your company’s products or services to the right audience; when done right. Podcasts, YouTube, email, magazines, and social media are a few ways used today.
Writing content could be technical also. For example: technical specs, user stories, user guides, operations manuals, or standard operating procedures (SOP). Especially, documents to help you meet the latest requirements of Subchapter M, the IMO or Lloyd’s.
How can I help?
I can take the helm in creating that documentation. To learn more go to:
If you have a project you’d like to discuss or get started on, give me a call at 339-532-8334. You can also reach me via email at Robin @ RobinGColes.com or here.